By: Jaron Lanier: Something Doesn’t Smell Right | John Battelle's Search Blog
[…] You Are Not A Gadget has been on my reading list for nearly two years, and if nothing else comes of this damn book I’m trying to write, it’ll be satisfying to say that I’ve made my way through any...
View ArticleBy: It’s Hard to Lay Fallow | John Battelle's Search Blog
[…] to step away from the Web 2 Summit as inevitable for two main reasons. First, I needed to work on the book, and there didn’t seem to be room for such an ambitious project if I kept my two other day...
View ArticleBy: Time To Begin, Again | John Battelle's Search BlogJohn Battelle's Search...
[…] title was “What We Hath Wrought.” Now, I’m thinking it’ll be called “If/Then.” I may yet call it “If/Then…Else” – or, as I wander through this […]
View ArticleBy: A World Lit With Sensors and Clothed in Data | John Battelle's Search...
[…] about to go onstage and give a talk about the themes of the upcoming book at Time Warner, and one thing I’m going to show is this video from Oblong Industries, an […]
View ArticleBy: Big changes for Federated Media: Deanna Brown is out, Battelle is back...
[…] by me): For the most part, it has to do with my book, the subject of which was outlined in my previous post. As the person who focuses on the core product – the programming on the stage – I just...
View ArticleBy: The Book Lives On | John Battelle's Search BlogJohn Battelle's Search Blog
[…] FM as CEO. I also mentioned that the projects I’d been working on – notably OpenCo and The Book, would have to be retooled given my new commitment to the company I started back in 2005 (when I […]
View ArticleBy: A World Lit, Literally, By Data | John Battelle's Search Blog
[…] you work on a book, even one as slow to develop as if/then, certain catch phrases develop. People ask you what the book is about, or the shape of its core […]
View ArticleBy: Why The Banner Ad Is Heroic, and Adtech Is Our Greatest Artifact | John...
[…] before you head for the exits with eyes a rollin’, allow me to explain. You may recall that If/Then is being written as an archaeology of the future. We’re identifying “artifacts” […]
View ArticleBy: If/Then – John Battelle of NewCo – The Live from Stubbs Interview |...
[…] guest is John Battelle, founder of Federated Media, CEO of NewCo and author of upcoming title, If/Then. This is an interview that is worth the watch but just in case you are one of those […]
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